People, of all ages and from all walks of life in North Yorkshire experience loneliness. A study by the Co-op Foundation and the British Red Cross reveals that over nine million people in the UK across all adult ages – more than the population of London – are either always or often lonely.
The Loneliness Campaign North Yorkshire aims to raise awareness of the many activities provided by voluntary and community organisations across the region. We want to create a strategic framework which encourages people, communities, public bodies and employers to think about, talk about and act on loneliness.
The Loneliness Campaign North Yorkshire is also backed by North Yorkshire County Council with in-kind support from the Public Health and Stronger Communities teams, as well as funding through the Stronger Communities Fund.
Throughout the project, we have been working with a steering group of voluntary and community sector organisations, public sector partners and private businesses to develop a North Yorkshire wide, all ages, strategy for tackling loneliness (Be Social, Be Well) and supporting action plan.
The project also includes a series of campaigns and resources to help raise awareness and enable people to take simple actions to tackle loneliness in their communities.
Be Social, Be Well
Be Social, Be Well is the strategy developed through the project which aims to tackle loneliness and social isolation in North Yorkshire. Based on an extensive review of existing literature and research, Be Social, Be Well includes a number of personal stories demonstrating loneliness as lived by people in the county, and a focus on some of the many services available across North Yorkshire which can reduce or prevent loneliness and isolation.
Be Social, Be Well incorporates a framework for action which seeks to inspire everyone to tackle loneliness, helping to build resilience and make use of existing assets to ensure early intervention and foster a preventative approach. This framework is based on five strategic ambitions:
Make connection easier
Kindness in communities
Foster meaningful relationships
Build enlightened services
These strategic ambitions form the basis of an action plan, to which a number partners across the county are committed and which can be used as a checklist to underpin service development and delivery by any organisation looking to reduce loneliness amongst their communities and/or client base.
To read the full strategy, click here, or download a summary here.
Voices of North Yorkshire Campaign (September 2020)
Have you experienced loneliness either before or during Covid-19? Would you be willing to share your experience with others?
We are looking for people of all ages who would be willing to share their stories of loneliness through interviews, vlogs, blogs or conversations. We want to encourage more honest conversations and dialogue around the realities of isolation and loneliness across North Yorkshire, so that we can challenge the stigma and embarrassment around it and inspire conversations to tackle it.
Top tips to combat loneliness – designed to help people during the coronavirus pandemic. You can also find some further guides and information about supporting people who may be lonely during lockdown on here.